Marketing Clique

Today, as I write this, it's Friday. Friday is a special day for salespeople.

Friday is when buyers tend to commit to orders and sign on the dotted line. That's not malarkey. It's what many salespeople experience.

But what are those mysterious decision-makers doing the rest of the week? Here's my best guess, which is where the malarkey weaves its way in (all for fun):

• Monday: Decision-makers are swamped with hundreds of emails, internal meetings, and next to no deals close.
• Tuesday: Decision-makers are meeting with your competition.
• Wednesday: Decision-makers are trying to generate business of their own, so they can pay you.
• Thursday: Decision-makers are working on their budget and trying to decide how they're going to spend their budget.
• Friday: Decision-makers are signing contracts and committing to spending money with you!

I hope you have a great weekend. If you're a decision-maker, know that you're making some salesperson happy when you sign the order and send it over. If you're a salesperson, I hope you close some business this afternoon. Smile when the telephone rings!