Online Codependency
Sometimes we become overly dependent on one leg of our online marketing plan. We become reliant on that one online marketing campaign to the point that it's unhealthy. We begin to ignore other opportunities because we're obsessing over one tactic in our overall marketing strategy. This obsession becomes unhealthy. We become myopic and we're unable to consider additional opportunities.
Online Codependency Defined
Online Codependency (OC) is the dysfunctional relationship that a marketer can develop with one of his/her online marketing tactics. The marketer begins to obsess over one particular online marketing campaign. This may result in an exaggerated sense of responsibility for the campaign, and the marketer may even display an inability to maintain healthy boundaries, letting the campaign become too controlling over the his/her life in the office. The unfortunate result is that the marketer becomes overly stressed, suffers from anxiety, guilt, depression, and even resentment for more successful marketing campaigns happening around him/her.
The Cure
While OC is a potentially destructive disease there are ways to cure it. In fact, there are ways to prevent it.
- Make sure you've got a balanced marketing plan. Over reliance on only one leg of the online marketing campaign is a recipe for OC.
- If you're already suffering from OC, take a step back and analyze what's working, and what's not. Many times there are missing parts. For example, if you're addicted to search marketing perhaps you should try some email marketing for awhile.
- Try bringing in some additional help. Considering hiring an outside consultant to take a look at your SEO plan. Ask for help on additional online lead generation ideas.
- If you feel yourself feeling like you need the campaign to need you seek help immediately. There are professionals who can help.
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