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mobile

 
May 18, 2010
 

B2B Mobile Marketing: Try Again

 

As if you need more data, Forrester Research has forecasted that the number of people with mobile Net access will double by 2014, and 80% of mobile users will be using third-generation (3G) handsets.

What does this mean?

It means there are no more viable excuses not to begin integrating mobile with your B2B marketing efforts. Your customers and prospects are using mobile devices running on the top 4 smart phone platforms:

  1. iPhone
  2. BlackBerry
  3. Windows Mobile
  4. Google Android

B2B Mobile Marketing Opportunities Are All Around Us!

  • Do you have a light, scaled-down .mobi version of your website? Work with a mobile consultant and consider what types of information would present well.
  • Salespeople and marketers are constantly trying to reach buyers who are traveling. They're in airports, hotels... everywhere except in front of their laptop! And when they're on their laptop, it's late at night, in their hotel room, they're tired, and focused on urgent emails and presentations. If a salesperson knows someone is traveling, s/he can send a link to a .mobi site that the recipient can comfortably read on their smart phone while waiting in an airport, or wherever.
  • Mobile display advertising networks have improved. There are now plenty of behaviorally-targeted (BT) display advertising opportunities.
  • Mobile video is exploding. If you have a video that can be re-purposed for mobile, do it now!
  • Your email newsletter, or drip campaign, is being read on mobile devices. Include links to a .mobi version, with the opportunity to see content on a mobile device. Mobilize your B2B lead generation!
  • At a trade show? Check out the location-based mobile services that are out there. Bluetooth hubs make it possible to do proximity B2B marketing (200-300 feet).
  • Mobile B2B search marketing (including PPC) on Google, Yahoo!, Bing.
  • SMS alerts.

Mobile B2B marketing can give you a competitive advantage

Most B2B marketers are still shy about testing mobile. Maybe they dipped their toe in the water a couple of years ago and didn't see much success. Premature abandonment was common. But there's a lot of value in meeting customers where they're at. The time is ripe to try again!

 

Filed under  //   B2B   marketing   mobile   sales  

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April 30, 2010
 

Why It's OK to Flash Visitors on Your Site

SEO consultants frown when they see Flash on a website.

That's because the files that make rich Internet applications (RIAs) so pretty used to be difficult for search engines to crawl and properly index. But the brilliant folks at Adobe have made significant changes over the past couple of years.

A Flash-based website is no longer an SEO death sentence!

But if you're going to use Flash on your website, try and use it sparingly. It's like that with all of the good stuff in life, isn't it?

Make sure your website developer is in fluid communication with nerdy SEO specialists who can properly advise on the proper use of Flash on your website.

Helpful Resource: Adobe Developer Connection

Flash and iPads don't mix

Steve Jobs at Apple wrote an open letter explaining why Apple doesn't allow Flash on its iPhones, iPods, and iPads. If your target market is using these devices then that's a good reason to avoid Flash. There are ways, however, to build your mobile site to detect what operating system it's being read by. So there's a work-around if you want to try multiple versions.

Adobe responds to Steve Jobs' letter about Flash

Responding to Steve Jobs and Apple, Adobe co-founders John Warnock and Chuck Geschke published an open letter of their own.

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web. —Excerpt from Adobe's "Our thoughts on open markets"

Filed under  //   #AAPL   SEO   graphic design   iPad   mobile  

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