It's Hard to Be Shy and Social

Social media has given otherwise shy people a forum for experimenting with what it means to be outgoing.
Many otherwise introverted people are now Tweeting, sharing cool stuff on Facebook, and writing blogs.
WIFM?
But most people still use social media to broadcast what they're doing, how cool their product is, or somehow make it about them (WIFM = what's in it for me?). That's not the power of social. Being social is about sharing, helping other people, and introducing their cool stuff to your tribe of followers.
Eventually, people will refer to you if you've got something interesting, unique, or valuable.
Don't be pushy
Have you ever been to a cocktail party, started talking with someone, and gritted your teeth while they drone on about their own thing? Sometimes their thing is interesting. Sometimes, unfortunately, it's not.
The more interesting topic of conversation is always something that involves the other person. Sharing ideas, asking for their opinion, having an open, two-way conversation. That's what social media helps us to accomplish in the online world.
Do share
Have you got something from which other can benefit? Is it something you can share? Try not to bring something to the "social media classroom" if you don't have enough to share with everyone.