How to Write Snappy Marketing Copy
Want to write better?
- Hire a professional copywriter.
What? That's it?
While most marketers fancy themselves good writers, that's about all they are—good, not great.
One of the common mistakes we make as marketers is to write our own marketing and sales collateral. Sure, we're the ones who know our product. But sometimes that's what clouds our copywriting. Consider writing what you want to say, then hire a professional to make it shine. The amount of money you spend with a professional copywriter will more than pay for itself.
Subtle changes can create a HUGE impact
I once had an opportunity to view a real-time heat map displaying where the clicks were occurring on a major retailer's website. The front page was chocked full of deals of the day, and other product blurbs competing for attention. My friend demonstrated how a seemingly inconsequently tweak in the copy caused a startling increase in the click through on a high margin item. The result was that the retailer processed considerably more orders that day.
Now, consider how subtle changes in your marketing copy could cause an uptick in engagement.
Use a professional copywriter for:
- Press releases
- Whitepapers
- Marketing automation copy: email marketing
- Product descriptions
- Help section of your website
- Blog
- Sales collateral
- Proposals
- Calls to action (CTAs) on your website
